According to the US Census Bureau, there are 19.3 million rental properties in the US (49.5 million units). How does your rental property compare to others in Smyrna, GA? Without a strong property marketing strategy, you may struggle to attract applicants.
Instead of losing money while your property sits on the market, use these effective strategies for marketing a property online. Applying our proven real estate marketing tips will save you time and money.
Start reaching Smyrna, GA renters. Maximize your occupancy rate and ROI today!
Upgrade the Property
Before marketing a property online, try to make it as appealing as possible to Smyrna renters. Choose upgrades that will boost the property's value. Upgrades that can help you stand out in today's competitive market include:
- Fresh paint
- New light fixtures
- Upgraded flooring
- Upgraded appliances
- New countertops and cabinets
- Smarthome technology
- Improved curb appeal
In most cases, the property's exterior is the first thing potential renters will see. Use colorful flowers, new siding, and a freshly painted door to ensure the property looks inviting.
After upgrading the property, make these enhancements part of your real estate marketing strategy. Show renters that they can live in a well-maintained, beautiful property by mentioning these upgrades in the listing.
Improve the Listing
If renters don't find the information they need in your property listing, they'll continue their search elsewhere. A detailed listing should include:
- High-quality photos and videos
- An attention-grabbing header
- A thorough description of the property
- A list of amenities/special features
- The rental rate
Before determining the rental rate, complete a rental analysis. Use competitive pricing to stand out in today's competitive market. Consult a property management company if you need to complete a rental analysis.
Increase Real Estate Listings Visibility
Generate more real estate listings visibility using digital marketing. Apply these effective strategies to reach renters and generate applications.
Optimize for Search
Search engine optimization (SEO) will help your listing rank higher on organic search engine pages. To optimize the listing, target a relevant keyword (like "Smyrna, GA rental property") in the heading, URL, and description. Use location-specific language throughout the listing to appear for different search queries.
Apply Property Advertising Tips
Use Google Ads and Facebook Ads to create eye-catching digital advertising campaigns. Share stunning images of the property to generate clicks. Each time someone clicks on an ad, they'll reach your listing's page.
Leverage Social Media
Engage potential renters using social media marketing. Create a virtual tour or walkthrough video to help them fall in love with the property. Make sure to answer questions promptly to maintain interest.
Outsource Your Real Estate Marketing
Instead of applying these real estate marketing tips alone, partner with a property management company. Their services will help you offer renters better living experiences. You can streamline processes to fill vacancies and retain long-term renters.
Enhance Your Property Marketing Strategy
A strong property marketing strategy will ensure your Smyrna rental properties stand out online. Use these effective tips to gain more real estate listings visibility. Remember, you don't have to do it all alone.
PMI Terminus uses proven strategies and state-of-the-art technology to support property owners in Smyrna. Trust our award-winning services and professional guarantees. Contact us now for a free rental analysis.
